News

Eight common questions when investing in water park projects

Publishing time:2023-01-06


1. What is the process of cooperating with us?

Communication on project status---On-site survey---Research, planning and review of graphic design plan---Project budget and determination of investment amount---Determine cooperative relationship, deepen design and equipment production--Construction organization And equipment installation----Equipment debugging and operation training, after-sales service, management consulting


2. How much area does it take to build a water park and how much does it cost to invest?

The area and investment amount of a water park are not fixed. For a project to be profitable and value-added, you cannot simply use a formula or template. You must combine the local market and on-site resources to make a rational investment analysis and combine features and attractions. Only by working hard and combining it with good housekeeping and marketing can a project be profitable and add value.


3. How to plan a water park project to achieve the best benefits?

A big misunderstanding when investing in water parks is the blind pursuit of novelty and bigness without considering the market. This is often an important reason why some water parks fail and depreciate year by year.

To maximize the benefits of the water park and increase its value year by year, we recommend that four key points must be grasped:

1), must comply with the local market.

2), must be attractive and distinctive.

3) Marketing must be done well.

4) Internal management must be done well.


4. How to invest in water parks with less risk?

Water parks must have low risks, and professional investment planning must be done, and they cannot blindly pursue novelty and grandeur. According to our many years of research on water parks, equipment selection accounts for no more than 50% of the factors that affect whether a water park project is losing money or making a profit. What is more important is project investment planning, operation management and marketing. This is a common misunderstanding in the current water park construction. Therefore, investing in a water park must have a long-term overall profit solution to make the investment risk of the water park smaller.


5. How long does it usually take for an investment in a water park to pay back?

Generally speaking, under normal operating conditions, water park investments will start to make profits in the third year and will pay back in the first and second years. However, there are also many water parks that have recovered their capital and started to make profits in the first year, such as Haiyue Bay Water Park, Zhuzhou Yunlong Island Water Park, Zhengzhou Fantawild, etc. In addition, there are also cases that never return their capital, which is directly related to investment planning.


6. What is the service life of general water park equipment? What should I do if the use has expired?

Generally, we design a water park with a lifespan of ten years. After the national equipment expires, we will conduct a comprehensive assessment of the use of the equipment. Those who pass the assessment can reapply for continued use, and those who fail will make appropriate adjustments. Rectification.


7. What are the water park industry standards?

In China, there are currently two main national standards for the water park industry: GB/T 18168-2008 "General Technical Conditions for Water Amusement Facilities" and GB8408-2008 "Safety Specifications for Amusement Facilities". At the same time, national law clearly stipulates that any height above 2 meters Water slides and wave-making equipment are special equipment. Enterprises must have a "Special Equipment Production License" and a "Special Equipment Installation, Modification, and Maintenance License" before they can produce, install, and install water slides, artificial wave-making equipment, and other equipment. Renovation, repair and other operations.


8. How to do a good job in marketing and promotion of water parks?

To do a good job in marketing, the water park must do the following aspects:

1). Market positioning and unique selling points must be determined. This should be considered during project investment planning. If the initial planning and positioning work is not done well, it will be very difficult to remedy the situation later, so good investment planning and planning and design are very important.

2) The brand communication of the water park must be done well. The operation of water parks is a service industry, and reputation is very important for the service industry. How can we spread good word of mouth widely? For now, I think there are two methods that are quite effective. First, through wireless networks. For example, the popular Weibo, WeChat, QQ groups, etc. are used for community communication, and some well-known portals, forums, and blogs are combined for report communication. It can also be spread through domain mailboxes and mobile phone text messages. Second, spread the event by creating media events, mainly through some influential celebrities in society or holding competitions, so that your water park attracts media attention and reports, and then broadcasts these events on TV or newspapers and other media The reports attracted more people to watch and thus increased the popularity of the water park. The Miss Bikini World Contest held by Chimelong Water Park is a good example of success.

3) Appropriate marketing channels must be developed. For sales promotion of water parks, it is essential to cooperate with local and travel agencies in market radiation areas. In addition, we can also cooperate with local units and enterprises in the market radiation area, provide them with certain conveniences and discounts, and let them organize groups to visit. In addition, you can also cooperate with some powerful group buying websites through online B2C platforms (Tmall, Taobao, Dangdang, Joyo...) to promote your own products and services.

4) While doing a good job in internal management, we must continue to innovate. A water park has always had the same facilities, and its business will become worse year by year in at most three years. If you want the water park to remain popular and continue to appreciate, you must add new blood. We recommend that the water park Starting from the third year, new facilities should be added every year, with small changes every year and big changes every five years. We should continue to innovate and give people different feelings. Only by integrating unique culture and emotions into the project can the entire project be transformed. Keep making profits and keep appreciating.


24H Service Hotline+8613925034655

Address:Building 4, Huazi Industrial Park, No. 1211, Asian Games Avenue, Shilou Town, Panyu District, Guangzhou
Email:shari@wenwensports.com
Copyright © 2018-2024 Wenwensports All Rights Reserved.
xml map 

Wechat QR code