"In view of the past, we are qualified to govern." This is the thinking of the ancients. Drawing on experience from the past and present, exploring forward-looking elements, and grasping future development trends can provide guidance for the operation of existing parks and guidance for the preparation of new parks. From the perspective of sustainable development, combined with the evolution of new economic forms, the author foresees the development trend of "four modernizations" in the future of water parks: polarization, dataization, intelligence, and userization.

Polarization means that market positioning will develop toward maximization and minimization. Some water parks will be developed into resort areas with water parks and land parks. For example, the Shanghai Disney Resort, which will open in 2016, and the Zhejiang Jiulong Mountain Tourist Resort where I am located. The biggest advantage lies in its mature industrial chain supporting facilities such as hotels, catering, entertainment, and retail. Tourists generally travel on vacation itineraries lasting more than 2 days. Another part of the water park focuses on the surrounding market that is about an hour's drive away. The positioning is more precise, the characteristics are more distinctive, the tourism culture is deeply explored, and the fragmented entertainment needs of surrounding residents are met in a targeted manner.

Dataization means speaking based on data in marketing ideas. The most direct way to apply new concepts such as "Internet +" and big data is to conduct in-depth analysis of customer needs based on a large amount of data obtained through various channels, so as to designate marketing strategies that meet the needs in a targeted manner. Through long-term data accumulation, we can predict the sales of catering in the park based on weather conditions and reservations, and allocate staff reasonably. Further in-depth analysis of big data in the entire industry and big data analysis at the national level can be used to determine the changes in consumer groups, understand the thoughts in the minds of new post-2000s people, and welcome the singles, low birthrate, and middle-aged consumer groups. bring new challenges.

Intelligence means focusing on the seamless connection between offline terminals and online. On the one hand, we must focus on building more efficient and convenient reservation channels. On the other hand, more attention should be paid to online and offline interactions. Real-time sharing of park conditions, online visual simulation tours of the park, online display of park products, etc. can provide tourists with a reference for their choices. On the other hand, develop a smart terminal, such as a smart wristband, which can be worn by tourists for free, and all needs can be operated on it, such as recharging value, booking meals, booking seats, park tours, querying the queue status of entertainment items, etc. . Finally, the payment method will also be smarter. Cash, card swiping, Alipay, Tenpay, as well as face swiping, fingerprint swiping, iris scanning and other things seen in science fiction movies in the future may become a reality. In the future, water parks will use tourist satisfaction as the highest evaluation criterion, instead of the media, advertising, and travel agencies having the final say.

Customization is a change in business models. Transforming the Internet is actually very simple, but it is easier said than done. The most important thing is to change the concept and have a user mindset instead of a customer mindset. Users have four characteristics: first, they may not necessarily spend money with you; second, they must frequently use your services or products; third, they must directly connect with you; fourth, they must communicate with you regularly. Turn customers into users, use the water park as an attraction to drive other industries, and explore potential business value. Integrate other industries, such as shopping malls, movie theaters, resorts, hotels, real estate, etc., with water parks to increase interaction with users and enhance consumer stickiness.

What are the development trends? It is a trend that can affect how society will develop in a certain direction or a certain result. It is a branch of time, a collection of possibilities, and what people need for future development. Only by facing it head-on and embracing it can we challenge the possibility. , to become a winner.